You must not treat trade shows only as an item included in the to-do list or a weekend involving great amount of travel. If you are able to best utilize your trade shows, you can expect the reach of your brand and business to increase significantly. With the help of these trade shows you can be able to get the brand, services and products you sell directly in touch with ideal customers. But it’s a fact that you can’t achieve success by some accident and must devise a clear strategy for the show besides doing good preparation and choosing right tools for getting lasting results. Here are some secrets that you should use for making best use of the opportunity you get at your next trade show.
- Select right show
Try to find shows or conferences where your targeted customers are expected to come. You can ask them what kind of shows they like to attend. Go through the “Exhibitor Information” presented on the brochures or websites to see whoever else is exhibiting there, talk to the conference organizers, and get information about other exhibitors and attendees. It is also important to determine when exactly exhibit hall will open. Make an online search to find events for the industry association and see if there are any larger shows and events planned.
- Spread the word that you’ll be exhibiting
Most of the trade shows and many conferences offer you a list of the registered attendees prior to the show. The list also contains email addresses of the attendees. So, you can take advantage of this and send all the attendees an email notification before time to inform them that you’ll be there at the event. Outline the booth number designated to you and offer some sort of incentive, if possible, to stop by. You should also try and arrange some meetings with your key prospects or customers before time.
- Follow up
Following up is really important and it is something often neglected by most of the exhibitors. Only because you’ve made contacts and given a few gifts doesn’t mean that your trade show has gone successfully. Follow up inside a week and let the new contacts and prospects know that it was good meeting them. Remind them of everything that you can offer for their success. Just do not stop there. Communicate with them continuously and offer them all the information they need through educational emails, Twitter posts, as well as relevant updates on social media.