In order to run a business, it is essential to have some kind of funding available. Banks are the best option for a business to apply for a loan and get this funding. However, approving a business loan can become a little difficult if you have a bad credit score. Still, there are a number …
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Starting a new business comes with one chief concern: capital. Not everyone has the luxury of rich parents or interested investors right off the bat. For many such individuals, a business loan is often the only option. However, things are not as bad as they seem. While taking on a loan right at the outset …
All of the successful brands in the world have distinctive and creative personalities. Nike is perceived to be athletic while consumers associate Starbucks to be welcoming and friendly. When human characteristics are attributed to a brand, brand personality is formed. In an era where competition is fierce, brand personality is the savior for firms as …
No matter what you are selling, presentation means a lot. With potential buyers getting more skillful at deflection art, “sales pitch” doesn’t seem to work that effectively. So, if you want to sell something, you should better not over try to sell it. But if you can turn that sales pitch into a connection with …
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When it is hard to find quality talent, coming across qualified candidates to fill in just one opening feels great. But this great feeling comes with some challenges of its own. Candidate falloffs tend to increase and the process of hiring can run longer. But these challenges can be bypassed by the recruiters if they …
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