Business sustainability basically stands for a Business situation where ultimate Business risks and pitfalls are avoidable and decision making transforms quite easy. However, Business sustainability is not effortless to maintain when the Business is still suffering to survive. In simple words, at the stage of Start-Up there come many barriers which result in chaotic management, finance issues, risky decisions, and back-to square fit situations. Indeed, if the entrepreneur is confident enough to take the challenge of bringing an amazing transformation in Business, there is 50% of probability that the respective entrepreneur would need to suffer through business sustainability and its rooting process.

Before getting to the tricks point at this juncture, it is important for the reader (or the entrepreneur) to take his/her time in understanding the concept behind each trick and its benefits in the long run. These benefits could be different based upon the kind of Start-Up and the creativity of the entrepreneur that had been put in the trick to fit business accurately.

Are you a Solo Entrepreneur? Look out for a trusted Right Hand

Start-Up demands inevitable amount of time, creativity and hustling from the Entrepreneur in order to grow. However, being a human, characteristically, a solo entrepreneur is not enough as per the Business’s requirement of hustle to grow sustainably. For an instance, sometimes solo entrepreneur can go frustrated, unhealthy, ill or tempered due to misbalance of personal living and business living. In the consequence to the same, he/she may end up making a decision in a high temper or hurry. This decision can either be helpful or can damage the Business’s sustainability complete. Hence, a right hand, that too, trusted one, is significant for a Solo Entrepreneur. More Often this right hand could be— a family member, spouse, close friend, ex-business partner or even a professional business lender.

Digital Marketing

Digital Marketing is one of an unbeatable trend for any business to strengthen the foundation of Brand, product or service in the mind of the community of customers/users. For a start-up, it is quite difficult to communicate to the customers offline and thus, an online presence of start-up through Digital Marketing can help the business to grow to sustain. Not only does business become sustainable as customers stick to the brand but also, time to time customer satisfaction is taken care of.

Criminals seek new businesses to harm; Business Security is a needful precaution

When it comes to Crime, there is no sympathy. Usually, criminals look out for start-up as loads of investment has been done in the start-up businesses. To prevent your Business from the business sustainable damage that can come through an unlawful act from the third party (could be robbers, or shop-lifters)—business security is the resolution. Security Cameras, Burglar Alarms, and other security options are pick-able. Depending upon the kind of Business, you can choose your security time. For instance, if your business is online or an e-commerce platform, you need a security from cyber crimes—hacking, data scraping and others.

Online Data Protection

Customer’s privacy is one of the responsibilities of Businesses. In case, there is any harm causing to any customer from the company’s or business’s end, the customer has the power to sue the business and this may transform the business unsustainable for a longer time. Hence, adoption of encryption and password protection devices/software for online Data protection is essential. Remember, business is safe if the customer is safe.

Health Safety workshops and fire safety provisions

Undoubtedly, your business is at the stage of Start-Up and houseful staff is hustling to help your business grow. In between all this, any health issue (by accident or by ignorance) to the employees or staff member can consequence in the un-sustainability of business because of all the financing for recovery of employees. For instance, usage of heavy types of equipment, the risk of a catching of Fire, usage of a toxic chemical for production and others contain the risk of physical harm to staff/workers/employees. Hence, time to time arrangement of Health Safety workshops and maintenance of Fire safety provisions can help the business to a downslide in the context of Health risk and business un-sustainability stage.

Sources:

http://lexicon.ft.com/Term?term=business-sustainability